IT Cosmetics with Erica Culpepper, General Manager

With an extensive beauty background as an 20-year veteran of L’Oreal USA, Erica has spent her tenure in increasing leadership positions across L’Oreal Paris, Maybelline New York, and Garnier, just to name a few. Most recently, Erica joined IT Cosmetics as General Manager. IT Cosmetics is the brand known for creating problem-solving, skin-loving makeup and skincare products that give you real results.  Erica is an inclusive leader dedicated to building cultures of belonging – both in and out of the office. She believes in empowering others by helping them celebrate and advocate for their own definition of beauty and serves as a mentor to rising leaders within the industry.In this episode, Erica also discusses:Becoming a “superstar” in your own right and how to build your confidence as a leaderScaling advocacy, brand love and community while making the industry more inclusiveWhy and how IT Cosmetics makeup begins with skincare firstInsider details on the launch of their new Matte CC CreamWe hope you enjoy this episode and gain valuable insights into Erica’s journey and the growth of IT Cosmetics. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out IT Cosmetics at www.itcosmetics.com and on Instagram at @itcosmeticsThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co