John Readman talks scaling agencies, AI-driven ad spend and Ride25’s marathon mindset

What does it take to build an AI-driven marketing platform that retailers can truly trust? In this episode, Jamie Hamer is joined by John Readman, founder of Modo25 and Ask Bosco, to unpack his journey from early days in postcode software to scaling agencies for some of the UK’s biggest fashion brands, before launching a platform that solves the age-old question: where should you spend your next pound?John opens up about creating a business with purpose, how a four-day work week fuels growth, and why transparency between agencies, platforms and retailers is more vital than ever. He also shares insights into Ride25—the 25-year cycling challenge bringing founders together worldwide—and how the same marathon mindset drives his approach to retail tech.Expect candid stories, bold predictions, and practical lessons for retailers navigating the next wave of AI commerce.