Landing Page Optimization: How Businesses Achieve Breakthrough Conversion by Synchronizing Value Proposition and Page Design

Professional marketers have long known the importance of knowing and being able to convey the Unique Value Proposition for their company or organization. Many will spend weeks and months tuning and refining their "UVP" statements. And it IS truly essential that you have, and can concisely state a unique and compelling value proposition. However, effectively expressing your value proposition through your website involves more than just the words you use. Every aspect of your site is communicating your value proposition and conflicting messages may be hurting your conversion. Marketers must understand how to protect their landing pages against the #1 threat to conversion: SITE FLOW DISRUPTION. In this clinic we will reveal how the two dangerous forms of disruption - Discontinuity and Incongruence - can keep customers from responding to your value proposition.