Laura Henshaw Shares the Story Behind Building KIC

Laura Henshaw is on the Female Founder World podcast with Jasmine Garnsworthy! Laura is the co-founder and CEO of KIC, a health and wellness app and lifestyle brand. After spending her college years modeling, she teamed up with her bestie Steph Claire Smith, who was also dealing with body image issues and disordered eating, to start a business. They launched an ebook on all things healthy eating and living and it was a major hit. From there they launched a subscription website. Now KIC has grown to a massive app, a media empire, and even an acquired grocery food business. In this episode, Laura talks about the reality of building a tech company as a non-technical founder, the unique way they’ve grown community,  LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Laura’s business: https://kicapp.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices