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Leveraging AI for Predictive Analytics in Marketing

Episode 17 of the Better Marketing podcast, hosted by Tracy Heatley, titled "Leveraging AI for Predictive Analytics in Marketing" was published on June 25, 2025 and runs 9 minutes.

June 25, 2025 ·9m · Better Marketing

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In this episode of Better Marketing, Marketing Magic in Minutes, we explore how predictive analytics is the name of the game today, and trust me, it’s a total game changer for marketing.

We’re diving deep into how you can use AI to forecast customer behaviour and spot trends like a pro. Forget the days when only the big dogs had access to this kind of insight; now, even small businesses can get in on the action. We’ll chat about how using data smartly can help you make decisions with confidence and ditch the guesswork.

Additionally, I’ll include some valuable tips on maintaining clean and ethical data, as it’s essential to prioritise customer privacy.

Better Marketing | eCommerce Podcast with Thierry Augustin Thierry Augustin Better Marketing gives DTC founders actionable insight to reach, convert, and retain more customers. Hosted by Thierry Augustin. Citizens for Better Marketing Jasmine Powers Welcome to the Citizens for Better Marketing podcast with fractional CMO, digital producer, marketing technologist and CEO of Jasmine Powers Multimedia, Jasmine Powers, who demystifies sales and marketing with other makers, marketers and CEOs for greater brand awareness, traffic, and profit. Support this podcast: https://podcasters.spotify.com/pod/show/jointhecitizens/support Making Good: Small Business Marketing Podcast Lauren Tilden Making Good helps you do better marketing so you can make a bigger impact. If you’re a small business owner, you’re ALREADY making an impact. I’m here to help you supercharge that impact using the power  of great marketing, because the more effective marketing you do, the better your business results will be, and the bigger impact you'll be able to make. Want to make money, do something you love, AND make the world a better place? You're in the right place.  Powerful Marketing for Your Fitness Center Inbound Fit Inbound Fit is a Hubspot partner, inbound marketing and creative agency based out of Bend, OR. Our focus is to help fitness center's around the nation increase their bottom line by attracting new online visitors, converting more online leads, closing more members, and delighting current members so that they become promotors.The Inbound Fit podcast is designed to help fitness club managers and owners gain a deeper understanding of the inbound marketing methodology and how it can provide a better marketing ROI than any other marketing tactics.
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