Lillian 'FlexMami' Ahenkan Built Her Company on Instagram

How do you go from being a person, to becoming a brand, and then leveraging that brand to sell products (and a lot of them)? Lillian 'FlexMami' Ahenkan is an Australian influencer, DJ, TV presenter, podcast host, author and the owner of Flex Factory that makes card games, homewares, and more products that empower young people to have conversations that matter.  I wanted to get into the tactical stuff with Flex in this episode, and we discussed: How she built her following on Instagram — and how she monetizes it Why keeping your audience across the product development process is key, and how to do it Flex’s email marketing tactics and the platform she uses How she uses SMS marketing to sell $$$ Resources that can help you become a better ecomm entrepreneur  LINKS: Follow Female Founder World on Instagram. Follow Female Founder World on TiKTok @femalefounderworld. Say hi to Jasmine on Instagram. Get to know FlexMami and her work at www.flexmami.com. Learn more about your ad choices. Visit megaphone.fm/adchoices