Listrak CEO On Email Geo Tracking

An episode of the Ecommerce Conversations podcast, hosted by Practical Ecommerce, titled "Listrak CEO On Email Geo Tracking" was published on May 22, 2014 and runs 13 minutes.

May 22, 2014 ·13m · Ecommerce Conversations

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Summary

Many ecommerce merchants rely on email marketing and many of them, we suspect, wish they could monitor and target emails based on where a recipient lives. This would allow for offers specific to a market or geographic area. Well, Listrak, an email marketing provider based in Pennsylvania, now offers email “geo tracking.” Listrak’s CEO is Ross Kramer, and he joins Practical Ecommerce’s Kerry Murdock in this interview.

Episode Description

Many ecommerce merchants rely on email marketing and many of them, we suspect, wish they could monitor and target emails based on where a recipient lives. This would allow for offers specific to a market or geographic area. Well, Listrak, an email marketing provider based in Pennsylvania, now offers email “geo tracking.” Listrak’s CEO is Ross Kramer, and he joins Practical Ecommerce’s Kerry Murdock in this interview.

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