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Living Personas - Visually Displaying Brand Insights and Connections to Consumers

EPISODE · Apr 30, 2010 · 43 MIN

Living Personas - Visually Displaying Brand Insights and Connections to Consumers

from Boxes and Arrows Podcast · host Russ Unger and Ross McClean

They discuss how this technique will change your perception of personas, no matter what you think of them now, and how it can showcase how real people are behaving related to your brand, product, or project.

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Living Personas - Visually Displaying Brand Insights and Connections to Consumers

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