Loyalty Programs: The Complete Guide (2nd Edition), with Philip Shelper

In this episode we’re discussing the 2nd Edition of 'Loyalty Programs: The Complete Guide' with the author, Philip Shelper, who happens to be the very first guest of our podcast. Loyalty Programs: The Complete Guide is the most comprehensive book on loyalty programs on the planet. It combines a wide range of academic research, loyalty psychology and industry expertise to deliver a truly global view of all aspects of loyalty programs. The goal of this episode is to discuss what’s new in the 2nd edition. In this episode we cover: Who the book is for The major updates and new insights in the 2nd edition of the book The emerging trends in loyalty programs that businesses should be aware of Connect with us: Philip Shelper: https://www.linkedin.com/in/philipshelper/ Loyalty & Reward Co.: https://loyaltyrewardco.com/ 'Loyalty Programs: The Complete Guide (2nd Edition)': https://loyaltyrewardco.com/insights/loyalty-programs-the-complete-guide/ Irek: https://www.linkedin.com/in/iklimczak/ Open Loyalty: https://www.openloyalty.io/ Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast Contact: [email protected]