Lupii founder Isabelle Steichen on the CPG roller coaster ride and diving into your "why"

EPISODE · Jun 18, 2025 · 43 MIN

Lupii founder Isabelle Steichen on the CPG roller coaster ride and diving into your "why"

from Commerce is Chaos · host Samantha Rose

On today's episode of Best Day Ever, Sam is joined by Isabelle Steichen. Isabelle founded Lupii in 2019 and reflects on the wins and headwinds from its lifetime-- and how those learnings have lead her to find her "why" on the other side.

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Lupii founder Isabelle Steichen on the CPG roller coaster ride and diving into your "why"

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