Madops Podcast Ep. 4 | How Lead Scoring Should Serve SDRs

This week MadKudu Co-Founder & Chief Revenue Officer Francis Brero & I talk about the complex relationship that SDRs have with Lead Scores, why SDRs are often the first team members to reject a lead score, and how to rebuild that relationship. During this episode, we'll cover: 1) How do SDRs see lead scoring? 2) Pleasing SDRs vs. serving SDRs 3) How Marketing Ops can please SDRs 4) Enabling SDRs to have relevant conversations at scale Questions? Find us on Twitter --> https://twitter.com/madkudu LinkedIn --> https://linkedin.com/company/madkudu Facebook --> https://facebook.com/getMadKudu MadKudu --> https://madkudu.com Sales SLA blog post --> https://blog.madkudu.com/