Making Decisions Based on Your Customer | Interview with Bentley Motors President & CEO Christophe Georges | #ThePlaybook 494

On this episode of #ThePlaybook, Christophe Georges, President & CEO of Bentley Americas, shares his thoughts on: [1:27] - Why the electrification of vehicles has inspired Bentley to adapt their approach  [5:06] - How the company’s values are built around luxury [10:29] - What it entails to make sure that you are meeting the high expectations of your customers [14:07] - The key role that brand extension plays as a part of Bentley’s strategy Tweet me your takeaway from today’s episode @davidmeltzer  Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905