Making it in Brokerage

Commercial real estate brokerage is changing. According to Cory Rosenthal and Charles Wright, brokerage is in for a reset, where agents get back to the basics of making real connections with clients. In one of the most anticipated episodes yet, Cory (National Director of Multifamily and Market Leader) and Charles (Market Leader) share perspectives on where brokerage is today, where it’s heading, and what makes a successful broker at Matthews. Highlights of the episode include tips for agents looking to break through, how to weather a down market, and Matthews’ secrets to success that start on day one.Key Quotes:“The transaction process is so many small wins. Identify the market, find the owner, get them on the phone. I haven’t even gotten to the pitch yet and look how many small wins I could’ve had.” – Cory Rosenthal“Goal setting is great. If you write your goals down, something magical happens when that pen hits the paper, and you cross out each goal you hit.” – Charles WrightKey Topics:Changes in brokerage over the past decadeHow technology has changed brokerage, including information availabilityThe importance of urgency and culture in brokerageCommercial real estate during a down marketHow success is the sum of small winsThe future of brokerage