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Malcolm Gladwell: Psychology of business

EPISODE · Sep 30, 2009 · 29 MIN

Malcolm Gladwell: Psychology of business

from PopTech Audio: PopCasts · host PopTech

Malcolm Gladwell takes the lessons of psychology and sociology and applies them to business in ways we’ve never thought of before. Here, he deep-dives into the world of office chair invention and soft drink taste tests to answer the question, “Can we believe what people tell us?”

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Malcolm Gladwell: Psychology of business

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