Mark Donnigan - Growth Stage Marketing | Cam & Otis Show Ep. #307

Mark Donnigan joins Otis and Camden to discuss building companies, go-to-market strategies, and the advantages of lifelong learning.  How can category design help your business?  What can you do to avoid your business' product/service being treated as a commodity?  How can you differentiate industry disruptors from bad ideas?  Mark, Cam, and Otis dive into all this and more on this fantastic episode!Thank you to our sponsors Evergood Adventure Wines and Tribe and Purpose!!- Order your lemon wine at  https://www.evergoodadventurewines.com/buy-online/              DISCOUNT CODE “CAM-OTIS” for 20% off your order!!- Learn how The Green Beret Leadership Program can help your business:  https://findyourpurpose.coach/GBLP/ More About Mark:Mark Donnigan designs and executes marketing programs and go-to-market strategies to establish and grow markets for disruptive innovation startup companies. As a transformative B2B marketing and business leader, Mark understands what’s required to succeed in today’s winner-takes-all market. Leveraging marketing and growth tactics that work such as category design, Mark produces real business results for early and growth-stage technology companies. Well-versed in SaaS, software licensing, enterprise technology, and platform business models, Mark helps companies build nimble, highly efficient marketing teams that routinely outperform larger marketing departments. Mark is passionate about extracting the most value from every marketing dollar invested. He provides startup founders at all stages of growth with a way to build their revenue engine with high-impact marketing playbooks to reach their revenue goals and scale sustainably.Mark DonniganLinkedIn: https://www.linkedin.com/in/markdonnigan/Facebook: https://www.facebook.com/MarkDonniganEntrepreneurBusiness LinkedIn: https://www.linkedin.com/company/growthstagemarketing/