Marketing Assets You Need

In this episode, Mike and AJ not only discuss what key marketing assets are needed when promoting your book, but they also warn newbies about the harm of a cold, unprepared ask for free promotion. They detail all the elements of a top-level media and marketing kit and what you need to have on hand to ensure your book’s success.

Episode 56 of the Don't Write That Book podcast, hosted by Mike Michalowicz, titled "Marketing Assets You Need" was published on December 12, 2024 and runs 37 minutes.

December 12, 2024 ·37m · Don't Write That Book

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Summary

In this episode, Mike and AJ not only discuss what key marketing assets are needed when promoting your book, but they also warn newbies about the harm of a cold, unprepared ask for free promotion. They detail all the elements of a top-level media and marketing kit and what you need to have on hand to ensure your book’s success.

Episode Description

In this episode, Mike and AJ not only discuss what key marketing assets are needed when promoting your book, but they also warn newbies about the harm of a cold, unprepared ask for free promotion. They detail all the elements of a top-level media and marketing kit and what you need to have on hand to ensure your book’s success.

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

Books/Resources Mentioned:

Friction, by Roger Dooley

LINGO, by Jeffrey Shaw

John DeMato, Photographer (tell him AJ sent you)

Connect with AJ & Mike:

AJ Harper, website

Write A Must-Read

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

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