Marketing in the Messy Middle — How to Win the Modern Buyer (and Grow Your Agency Faster)

The buyer’s journey isn’t a funnel anymore — it’s chaos. Google calls it the Messy Middle… and they’ve got the data to prove it. In this episode, Michael Jans breaks down Google’s landmark behavioral-science study Decoding Decisions — and shows independent insurance agencies how to use the six psychological biases that actually drive buying behavior: ✅ Social Proof ✅ Authority ✅ Scarcity ✅ Power of Now ✅ Power of Free ✅ Category Heuristics You’ll learn how to stack these triggers, eliminate friction, and meet buyers where they loop — on LinkedIn, email, podcasts, and beyond. Plus, Michael connects the dots between the Messy Middle and the coming AI revolution that will reshape how agencies attract, convert, and retain clients. 🎯 Funnels are linear. The customer journey isn’t. 🎧 Listen now and get the science behind your next big growth leap.