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Marketing Will Be Upended Sooner Than You Think

EPISODE · Jun 10, 2025 · 44 MIN

Marketing Will Be Upended Sooner Than You Think

from Decoding AI for Marketing · host Greg Stuart, Rex Briggs, Vikrant Batra

Vikrant Batra, cofounder of Maximon.ai and former CMO at HP, says that if you aren’t already well on your way in your AI journey, your marketing organization is in serious trouble. He details why he left his former corporate employer to strike out in an AI business, how fast change is coming, and why the financial side of companies will be coming for the marketing department - if they haven’t already. And he shares why traditional marketing organizations and artificial intelligence are on a collision course. For Further Reading:Learn more about Vikrant Batra: https://www.linkedin.com/in/vikrant-batra/Maximon:  https://www.maximon.ai/ Listen on your favorite podcast app: https://pod.link/1715735755

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Marketing Will Be Upended Sooner Than You Think

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