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Marktstrategie fängt beim Verhalten an (#210)

EPISODE · Mar 20, 2023 · 14 MIN

Marktstrategie fängt beim Verhalten an (#210)

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller

Wenn Du eine Marktstrategie entwickelst, solltest Du den Kundenfokus im Mittelpunkt haben. Dazu musst Du herausfinden, wie sich der Kunde durch den Kaufprozess bewegt und was Ihr an jedem Punkt tun müsst. Mit einer Omnikanal-Strategie kannst Du auch festlegen, wo potenzielle Leads im Team übergeben und gepflegt werden sollen. Dr. Michael Stiller erläutert in seiner Podcastfolge die Details zur Entwicklung einer Marktstrategie.

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Marktstrategie fängt beim Verhalten an (#210)

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