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Meesterzet of Marketingmisser: de anti-AI-campagne van KPMG

EPISODE · Apr 9, 2026 · 6 MIN

Meesterzet of Marketingmisser: de anti-AI-campagne van KPMG

from CMOtalk · host Klaas Weima - CMOtalk

In Meesterzet of Marketingmisser bespreekt Klaas Weima samen met de beste marketeers van Nederland opvallende cases uit de praktijk. We leggen campagnes onder het vergrootglas, kijken kritisch naar reclamespotjes en stellen onszelf vervolgens de vraag: was het een briljante meesterzet of een enorme marketingmisser? Met Arthur Reijnhart, commercieel directeur bij luchthaven Schiphol bespreekt Klaas de nieuwe campagne ‘Het blijft mensenwerk’ van consultancybureau KPMG.  Wat vind jij?  Is deze campagne van KPMG een Meesterzet of Marketingmisser? Laat het ons weten via LinkedIn, Instagram of Spotify!See omnystudio.com/listener for privacy information.

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Meesterzet of Marketingmisser: de anti-AI-campagne van KPMG

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