Meesterzet of Marketingmisser: de ruimtereis van het Intertoys speelboek

from CMOtalk · host Klaas Weima - CMOtalk

In Meesterzet of Marketingmisser bespreekt Klaas Weima samen met de beste marketeers van Nederland opvallende cases uit de praktijk. We leggen campagnes onder het vergrootglas, kijken kritisch naar reclamespotjes en stellen onszelf vervolgens de vraag: was het een briljante meesterzet of een enorme marketingmisser? Met Dijana Husedinovic, marketingdirecteur bij beddenfabrikant Auping gaat Klaas in gesprek over de ruimtereis van het speelgoedboek van Intertoys. Wat vind jij?See omnystudio.com/listener for privacy information.

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