Membership and The Ongoing Transaction with Robbie Baxter

FULL SHOW NOTEShttps://podcast.nz365guy.com/206Robbie Baxter’s life, family, educational and career background  The effect of COVID-19 globally – changes happening all over the world As the writer of the book and the benefit of the book she published – The Membership Economy  Areas where she sees “The Membership Economy” is for  How the book she wrote applies to the different projects each company has  The type of organizations adopting this  What strategies have Robbie come up with to build the kind of engagement in loyalty membership subscription?  The importance of knowing who your customer is  How much does NETFLIX contribute to Robbie’s thoughts around “The Membership Economy.”  Customer’s feedback from Robbie’s book – The Membership Economy  How Robbie see this applying to Microsoft Partners  Lesson Robbie have learned since the release of her book that made her decide to write another one  Looking at the Subscription model, for those organizations who are struggling due to the CORONA crisis, what should they do?  A discussion about the launch of Robbie’s second book – “Forever Transaction.”  A conversation with Robbie on how important it is to find out what people are willing to pay for  What Robbie means by “Forever Product.” Books MentionedThe Forever Transaction: https://robbiekellmanbaxter.com/the-forever-transaction-chapter-8/The Membership Economy: https://robbiekellmanbaxter.com/the-membership-economy/ Microsoft 365 Copilot Adoption is a Microsoft Press book for leaders and consultants. It shows how to identify high-value use cases, set guardrails, enable champions, and measure impact, so Copilot sticks. Practical frameworks, checklists, and metrics you can use this month. Get the book: https://bit.ly/CopilotAdoptionSupport the showIf you want to get in touch with me, you can message me here on Linkedin.Thanks for listening 🚀 - Mark Smith