MONETIZATION: Why NOT to Monetize Your Podcast?!

“If your number one goal is to make money from your podcast, then you’ve already made the wrong decision.”In this episode, I break down one of the biggest myths in podcasting — that it's a quick way to make money.Too many blogs and YouTube videos will tell you to start a podcast as a “side hustle.” But here’s the truth: podcasting takes time, effort, and love for the medium. If you’re only in it for the money, you’re likely to be disappointed.I share why traditional podcast sponsorship isn’t realistic for most podcasters, what CPM actually means, and what to do instead, including dynamic ads and treating your podcast as a powerful marketing tool for your business.Key TakeawaysWhy starting a podcast just to make money is the wrong mindsetWhat CPM really means — and why most podcasters won’t benefit from itThe real download numbers needed to attract sponsorsHow I use dynamic ads and a strong back catalog to monetizeA client case study: turning a niche podcast into serious business resultsChapters and Timestamps1:00 – Podcasting isn’t a side hustle2:45 – What CPM is (and why it fails most podcasters)4:30 – Real download stats you should know6:00 – Why sponsorships rarely pay off8:20 – How I use dynamic ads to monetize11:30 – Client case study: small podcast, big results13:00 – Final thoughts and next stepsSend us Fan MailEmail me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!