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Multi-Touch Attribution and the Customer Journey - with Yorgos Moschovis of Datalicious

EPISODE · Dec 4, 2018 · 21 MIN

Multi-Touch Attribution and the Customer Journey - with Yorgos Moschovis of Datalicious

from The IAB Australia Podcast · host IAB Australia

How are evolving attribution models changing to meet increasingly digital and fragmented media spends? In this episode we chat to Yorgos Moschovis, Head of Data Science & Engineering at Datalicious, about the evolution of channel economics and how the industry attributes ad impact and sales, deep-dive into modern multi-touch attribution and discuss what attribution might look like in the future.See omnystudio.com/listener for privacy information.

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Multi-Touch Attribution and the Customer Journey - with Yorgos Moschovis of Datalicious

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