Neuroscience Secrets in the Consumer Experience

Dr. Melissa Hughes is back with nuggets about how the brain works and how the knowledge can help with marketing, negotiations and just everyday communications. https://answersthatcount.com/ Check out the video here: https://youtu.be/iBFzXZ1aiuo Why do we like what we like? Does numeric content impact decisions? These and many other neuroscience information that is beneficial for marketing and deal making. Check out this Podcast with Dr. Melissa Hughes. Charles: Hello and welcome back, everyone, to the Answers That Count Podcast. I’m your host, Charles, Musgrove, and thank you so much for joining us for another exciting show that I am really pumped up about this show. We have a returning guest to the show. Dr. Melissa Hughes is back today, but before we get started I wanted to ask you to do one thing. Hit the “subscribe” button. Also hit the “like” button and the notification bell, so that you’ll be notified when we post new videos to our podcast. Welcome back, Dr. Melissa Hughes. This is great. This neuroscience geek, extraordinary Dr. Melissa Hughes. Thank you so much for joining. This is going to be so cool. You know, I was at a Florida Restaurant Lodging Association conference recently and you were a double speaker there. You had two sessions and I know both those sessions were well-attended, and not only were they well-attended, the feedback you’re getting on one of those sessions, from what I hear, has just been remarkable, so a lot of interest. You know how to deliver a great message and people are always interested in learning about how the brain works, and we’re going to have another great conversation today about it. Melissa: It is so good to be here. It was great to see you at FRLA. It’s one of my favorite events of the year and you’re right, that session was amazing. First of all, it was packed and, I believe, most of us really want to know how the brain works and how to make it work better. Not everybody likes to dig into the research the way I do because I’m a little bit geeky that way and I, admittedly, I own that, but, I think, most of us want to know what we can do to make this three pound squishy mass between our ears - Charles: We do. I mean, it is just so cool to hear this and when you hear some of your tips and tricks and your brain hacks, it just - you think, “Wow, I get it. That makes sense. Now I understand why I think like I think.” I also want to give a shout-out. You were on TedTalks recently too and I think you said that was back in April and you’re getting a lot of good mentions on that. That’s getting a lot of good kickbacks around the internet, so congratulations on that.