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New Strategies for Reaching Female Consumers

EPISODE · Jun 30, 2009 · 35 MIN

New Strategies for Reaching Female Consumers

from Purse Strings · host WMR.FM

Bridget Brennan is CEO of Chicago-based marketing consultancy Female Factor. Bridget is a pioneer in developing business strategies that appeal to the world’s most powerful consumers. She discusses her new book "Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers".

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New Strategies for Reaching Female Consumers

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