Skip to content
PodParley
Purse Strings podcast artwork

PODCAST · comedy

Purse Strings

by WMR.FM

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

Publisher-supplied feed metadata · PodParley refreshed Oct 16, 2026 · Source feed

Subscribe · 0 Bookmark

Episodes

  1. Grabbed: Poets & Writers on Sexual Assault, Empowerment & Healing

    A gender-inclusive anthology of poetry and prose that addresses the physical and psychological act of being “grabbed,” or in any way assaulted. The #MeToo movement, the infamous Access Hollywood tape, and the depraved and hypocritical actions of celebrities, politicians, CEOs, and other powerful...

  2. American Women And World War II

    Today's guest is Doris Weatherford, author of the new book Victory for the Vote. She has been publishing books on women's history for over thirty years. Her first was FOREIGN AND FEMALE: IMMIGRANT WOMEN IN AMERICA, 1840-1930. Published in 1986, it was revised and expanded in 1995. KIRKUS REVIEWS...

  3. Nectar Consulting With Michele Molitor

    Michele Molitor has helped thousands of clients break through barriers to success – she is an experienced Executive Coach, a best-selling author, Founder of Nectar Consulting, and a Rapid Transformational Therapist.

  4. Pain Into Power

    Pain into power with Sydney Williams. Today's Guest is a former collegiate athlete and competitive skydiver, Sydney, unexpectedly found herself on the receiving end of a Type 2 diabetes diagnosis, while grappling with unresolved trauma from a decades-old sexual assault, she set out on a mission:...

  5. Montanya Distillers With Karen Hoskin

    Karen started Montanya about 11 years ago and since then she's built a rum brand that is distributed in 44 states in the US and in seven countries. Just this past year Montanya was named to two B Corp Best For The World Lists—Best Overall and Best for the Environment. Her premium craft rum...

  6. The White Devil’s Daughters: The Women Who Fought Against Slavery in San Francisco’s Chinatown

    Our guest today Julia Flynn Siler is a New York Times best-selling author and journalist. Her new book, The White Devil’s Daughters: The Women Who Fought Against Slavery in San Francisco’s Chinatown, was published by Alfred A. Knopf in May of 2019. The New York Times Book Review named it an...

  7. Make Your Home Among Strangers

    Jennine Capo Crucet, author of several books, including My Time Among the Whites, which is featured at the Miami Book Fair coming up November 17-24. Jennine is a contributing opinion writer for the NY Times. Her novel, Make Your Home Among Strangers, was an NYT Editors Choice book, the winner of...

  8. The Rise Of Woman In Corporate Boardrooms

    Laura Berger, PCC has captivated and inspired tens of thousands of leaders and professional superstars to balance peak performance with a gratifying life. Her mission has spread prolifically through her dynamic talks, workshops, media appearances, executive coaching, and bestselling...

  9. Martinis & Menopause Strategies: Science and Sips that Empower Women to Beat the Hormone Groan

    Kelli Jaeck's holds a Master’s degree from Oregon State University in Communication and Adult Education, where she taught Leadership and Public Speaking. She received her Bachelor of Science in Dental Hygiene from Oregon Health Sciences University in 1996. The author of the Amazon best seller:...

  10. Founder and Principal at Ascent Strategy

    Today on Purse Strings we are joined by Sophia Sunwoo of Ascent-Strategy. Sophia is a Forbes 30 Under 30 honoree in Social Entrepreneurship, a Forbes 30U30 All-Star Alumni, an ELLE Magazine Impact2 Awards Pitch finalist, and a Fred Alger Finance Award winner. Through Ascent Strategy, Sophia has...

  11. Why We’re Confused About Consent—Rewriting Our Stories of Seduction

    Today on Purse Strings we are joined Dr. Michele Meek PHD. Dr. Meek is a writer, filmmaker, and Assistant Professor in Communication Studies at Bridgewater State University. She recently presented her TEDx talk “Why We’re Confused About Consent—Rewriting Our Stories of Seduction,” in which she...

  12. When I Grow Up

    Our guest today is Michelle Ward, founder of When I Grow Up. She has been offering dream business guidance for creative women as The When I Grow Up Coach since 2008. You may have seen or heard her in New York Magazine, The Huffington Post, Etsy, Newsweek, Freelancers Union, USA Today, the Forbes...

  13. Working My Way Back To Me

    One in four women experience some form of sexual assault, and the #MeToo movement empower women to take back their voice and shatter the power paradigm. With that said today's guest is April Kirkwood, author of working my way back to me, a memoir that brings readers up close and personal to her...

  14. Elevate For Her

    Rhonda Moret, founder of Elevate For Her , a professional development organization with tactical programming designed to help women claim their value and step forward from inferiority, with drive, passion, and action to achieve their goals-- stemming from learning and education. From humble...

  15. Driving Global Go-To-Market Strategy

    Today on Purse Strings we are joined by Peggy Chen, Chief Marketing Officer, SDL. SDL (LSE: SDL) is the global leader in content creation, translation and delivery. For over 25 years SDL has helped companies communicate with confidence and deliver transformative business results by enabling...

  16. Whiskey Maker Launches Campaign With Connected Bottles

    Michelle L. Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries and now works with a fantastic community of business owners - coaches, consultants, experts, speakers, authors and solopreneurs - helping...

  17. Liar, Temptress, Soldier, Spy: Four Women Undercover in the Civil War

    Maria Reitan speaks with Karen Abbott, the author of Liar, Temptress, Soldier, Spy: Four Women Undercover in the Civil War. Abbott illuminates one of the most fascinating yet little known aspects of the Civil War: the stories of four courageous women--a socialite, a farm girl, an abolitionist…

    more

  18. Visionary Women: How Rachel Carson, Jane Jacobs, Jane Goodall, and Alice Waters Changed Our World

    Maria Reitan welcomes Andrea Barnet, the author of Visionary Women: How Rachel Carson, Jane Jacobs, Jane Goodall, and Alice Waters Changed Our World. Andrea explains how she traced the arc of each woman's career and explores how their work collectively changed the course of history.

  19. Celebrating Rad Girls

    Today on Purse Strings Kate Schatz is our guest. Kate Schatz is a feminist writer, activist, and educator. She is the author of the New York Times bestsellers Rad American Women A-Z and Rad Women Worldwide, and the accompanying journal, My Rad Life. Kate is the co-founder of Solidarity Sundays, a...

  20. The Importance Of Creating Content And Delivering It To The Public

    Today on Purse Strings Maria is joined by Christina Nicholson, TV news reporter anchor turned marketing agency owner. Christina is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media,...

  21. Innovating business in a new industry

    Neely Tamminga is CEO and Chief Whiteboard Artist of DISTILL. During her 20-year career on Wall Street, Neely would routinely apply seemingly imperfect and disparate data to help ground conversations about consumer behavior to money managers and institutional investors. Neely is considered a...

  22. Connecting Consumers With Women-Owned Businesses

    Today on Purse Strings our guest is Kateri Ruiz, founder of MAIA. The MAIA community is an online directory that connects consumers with women-owned businesses. As women, we influence or control trillions of dollars spent in the U.S. annually and with that influence, we have the incredible...

  23. Millennial Women and Wealth Management

    Talking about Millennial Women and Wealth Management as Maria Reitan welcomes Jaime Hansen, vice president, and financial advisor from RBC Wealth Management. Jaime has created a relationship-based wealth planning practice that incorporates each individual’s personal values and desired lifestyle…

    more

  24. Straight Talk for Smart Business Women

    Today on Purse Strings our host is joined by Cheryl Leitschuh. For the past 31 years, Cheryl has had her own consultancy – her clients call her a “yoda” for small woman owned small businesses and solopreneuers. She describes herself as a Leadership Results Consultant. Providing leadership…

    more

  25. Sports Marketing & Women With: Ishveen Anand

    Talking about Sports Marketing Women as Maria Reitan welcomes Ishveen Anand, CEO and Founder of Open Sponsorship - the largest marketplace connecting brands to athletes and with clients such as Birchbox, Vita Coco and Hint water.They work with brands looking to target women in a unique way using...

  26. Support Women in Business with Chief Moxie Officer Shauna Armitage

    Maria Reitan speaks with Chief Moxie Officer Shauna Armitage, a vocal advocate for women in business, about her mission to redefine what it looks like to be a working woman and how this mission led to the founding of Making Moxie, a community for female entrepreneurs to share their stories and...

  27. Women In Tech With Inecke Snyder-Lourens

    Today's guest on Purse Strings is Inecke Snyder-Lourens, is Director of Professional Services at Cognifide, the WPP digital technology consultancy. She leads a team of 39 Consultants, Experience Analysts and Experience Architects, the biggest specialist team of its kind in London. Her background...

  28. Assisting Women In Creating Supportive Learning Communities

    Today on Purse Strings our gues is Keisha Rivers, Chief Outcomes Facilitator for the KARS Group. The KARS Group faciliates outcomes for personal and professional success and offers a development series for women called Mindset 2 Mastery. This program takes into consideration the various other...

  29. Turn Your Passion into a Fulfilling and Financially Rewarding Lifestyle

    Anna Sabino is the designer behind the jewelry brand Lucid New York, which she started after leaving her Wall Street career. Her jewelry collections are sold in more than 100 stores all over the world and have been featured in People Style Watch, Vogue, and Cosmopolitan. Sabino is a contributor…

    more

  30. Secure Enough?: 20 Questions on Cybersecurity for Business Owners and Executives

    Today on Purse Strings our host Maria Reitan is joined by Bryce Austin, the CEO of TCE Strategy and a leading voice on emerging technology and cybersecurity issues. With over 10 years of experience as a Chief Information Officer and Chief Information Security Officer, Bryce actively advises the...

  31. Being Fab After 40 with Katerina Cozias

    Maria Reitan speaks with on-air media personality, host and professional speaker Katerina Cozias. As the founder of FabAfter40.life and executive producer of the digital talk show LA40 - Life After 40, Katerina reminds audiences that contrary to popular societal messaging, life after 40 is not...

  32. Bunny Mellon and The Life of an American Style Legend

    Meryl Gordon joins Maria Reitan to talk about a new biography she wrote about Bunny Mellon. Bunny was a style icon and American aristocrat who designed the White House Rose Garden for her friend JFK and served as a living witness to 20th Century American history, operating in the high-level…

    more

  33. Evelina Galang on Lola's House: Filipino Women Living with War

    Maria Reitan talks to author Evelina Galang, author of Lola's House: Filipino Women Living with War. Evelina shares stories from the women at Lolas’ House, a community center in Metro Manila, in the Phillippines which she focused on. She accompanies them to the sites of their abduction and…

    more

  34. The Adventures of Superhero Girl

    Today on Purse Strings we are joined by Faith Erin Hicks. Faith is a Canadian writer and artist. She worked in the animation industry for several years before transitioning into writing and drawing comics full time in 2008. She started making comics “for fun” and putting them on the web when she...

  35. Women and the Digital Evolution Part 2

    Women and The Digital Evolution 10 Years Later as Purse Strings concludes its 6-part series looking back at how digital media and digital marketing has evolved in the past decade. Maria's extensive look back includes women and gaming, the global female perspective, the evolution of digital...

  36. Women and The Digital Evolution 10 Years Later

    Women and The Digital Evolution 10 Years Later as Purse Strings concludes its 6-part series looking back at how digital media and digital marketing has evolved in the past decade. Maria's extensive look back includes women and gaming, the global female perspective, the evolution of digital...

  37. Kids' TV Viewing Records Big Declines

    Today on Purse Strings our host talks about kids' TV viewing records big declines. Bernstein Research says “average audiences on kids' networks are literally half of what they were six years ago” — about 1.25 million average viewers, down from roughly 2.5 million in 2011, in Nielsen C3 ratings…

    more

  38. 10 Years of Purse Strings: Millennials and the Next Generation of Women Part 2

    Maria continues our look at how millennials were becoming a force to be reckoned with –we knew so little about them, but we knew they were going to be Entering the workforce, having kids… we listen back to how millennials were redefining what their previous generation had taken as gospel. But was...

  39. The Tide Of Boomer Marketing Continues to Turn

    Today on Purse Strings Maria is joined by Kelly Baker the editor of Women in Higher Education and a freelance writer who covers religion, racism, higher education, gender, labor, motherhood, and popular culture. Kelly is also an essayist, historian, and reporter. She has regular columns at the...

  40. Kelly Baker on Women in Higher Education

    Today on Purse Strings Maria is joined by Kelly Baker the editor of Women in Higher Education and a freelance writer who covers religion, racism, higher education, gender, labor, motherhood, and popular culture. Kelly is also an essayist, historian, and reporter. She has regular columns at the...

  41. 10 Years of Purse Strings: Millennials and the Next Generation of Women

    Maria looks at how millennials were becoming a force to be reckoned with –we knew so little about them, but we knew they were going to be Entering the workforce, having kids… we listen back to how millennials were redefining what their previous generation had taken as gospel. But was it for the...

  42. Focused On What We Want And Then Get Confident About Pursuing Your Dreams

    Today on Purse Strings Maria's Guest is an award-winning writer, speaker, and strategist to Fortune 500 executives, entrepreneurial leaders, and think tanks around the world Cortney McDermott. Before turning entrepreneur, Cortney served as executive at Vanity Fair Corporation, vice president at...

  43. ​10 Years of Marketing to Women with Social Media-Part 2

    10 Years of Marketing to Women with Social Media Part 2 as Purse Strings begins its 6-part series looking back at the last 10 years. Purse Strings has been on the air and celebrates its 10th anniversary in October. We continue to look back at the evolution of social media when it comes to…

    more

  44. 10 Years of Marketing to Women with Social Media-Part 1

    10 Years of Marketing to Women with Social Media as Purse Strings begins its 6-part series looking back at the last 10 years. Purse Strings has been on the air and celebrates its 10th anniversary in October. We look back at the evolution of social media when it comes to marketing to women in the...

  45. Crafting Sustainable Womens Careers and Galvanzing Women For Public Service

    Crafting Sustainable Womens Careers as Maria Reitan welcomes back nationally recognized speaker, writer, and podcaster, and the Founder and CEO of Bossed Up, Emilie Aries. We learn about her new fiercely feminist podcast, Stuff Mom Never Told You. Plus, her ongoing work at BossedUp where she…

    more

  46. Avenues to Increase Awareness and Participation in Brands

    Maria is joined by Michelle Scheuermann, she is the principal of Bullet Proof Communications, LLC, a marketing communications consultancy specializing in communication strategies utilizing both traditional and non-traditional avenues to increase awareness and participation in brands, events and...

  47. Creative Marketing Communications

    Maria discusses the FOX News harassment debacle. From Bill O'Reilly to Roger Ailes she gives you on the ins and outs of the entire situation. She speaks with Robin Donovan and Kim Mickelson, of Bozell. Bozell is a company that offers creative marketing communications. Includes portfolio, case...

  48. Feminism Wave and the F-Bomb

    Feminism Wave and the F-Bomb as Maria Reitan speaks with Julie Zeilinger, who manages the website theFBomb.org. Julie is also the author, ‘A Little F’d Up: Why Feminism Is Not a Dirty Word’. Julie Zeilinger is the founder and editor of WMC FBomb (http://www.thefbomb.org), a feminist blog and...

  49. Flex for Executive Women

    Flex for Executive Women discussed as Maria Reitan talks to Romaine Thomas, the Founder of Juggle Jobs. Romanie explains how more companies are starting to see the value of offering flexible positions in their organizations and what factors are pushing them to this awareness.

  50. How Consumers And Brands Can Impact The World

    Maria speaks with Heidi Lear the US director of brand marketing at GoodPin, the leading "make-a-difference ecosystem" designed for today's donors and socially responsible brands by bringing together people, brands, and charities. GoodPin effects how communities come together and how they give…

    more
View all 444 episodes →

Type above to search every episode's transcript for a word or phrase. Matches are scoped to this podcast.

Searching…

We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.

No matches for "" in this podcast's transcripts.

Showing of matches

No topics indexed yet for this podcast.

Loading reviews...

ABOUT THIS SHOW

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

HOSTED BY

WMR.FM

CATEGORIES

comedy

Frequently Asked Questions

How many episodes does Purse Strings have?

Purse Strings currently has 444 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Purse Strings about?

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as...

How often does Purse Strings release new episodes?

Purse Strings publishes regularly with 444 episodes available. Check the episode list for the typical release schedule.

Where can I listen to Purse Strings?

You can listen to Purse Strings on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Purse Strings?

Purse Strings is created and hosted by WMR.FM.
URL copied to clipboard!