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New Ways To Use FAQs

EPISODE · Sep 16, 2024 · 27 MIN

New Ways To Use FAQs

from Copywriters Podcast · host David Garfinkel

You know FAQs – that list of frequently asked questions, and answers? Are they a copywriting chore you would just as soon avoid? Well, today I’d like to offer a different way to look at them. As a huge, and mainly underutilized, marketing opportunity. I want you to consider this possibility: An FAQ section doesn't just inform. It also persuades. But not in a cheesy, ham-fisted kind of way. See, it is possible to inform while persuading, and we’ll look at how today. Download.

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New Ways To Use FAQs

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