Niching Down is a Necessity for Manufacturing Marketers

Featuring Joseph Lewin, the Marketing Manager at CADENAS PARTsolutions & Podcast Host of The Strategic Marketer

Episode 162 of the The Kula Ring podcast, hosted by Kula Partners, titled "Niching Down is a Necessity for Manufacturing Marketers" was published on December 7, 2021 and runs 36 minutes.

December 7, 2021 ·36m · The Kula Ring

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Summary

Joseph Lewin, the Marketing Manager at CADENAS PARTsolutions, the latest guest on The Kula Ring, shares that niching down is a necessity for manufacturing marketers. He describes his unique process called The Brand Compass, which helps companies align their brand messaging company-wide. Learn from Joseph as he shares his knowledge on brand positioning and his success using highly targeted niche marketing strategies.

Episode Description

Joseph Lewin, the Marketing Manager at CADENAS PARTsolutions, the latest guest on The Kula Ring, shares that niching down is a necessity for manufacturing marketers. He describes his unique process called The Brand Compass, which helps companies align their brand messaging company-wide. Learn from Joseph as he shares his knowledge on brand positioning and his success using highly targeted niche marketing strategies.

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