Nick Zeckets - Growing Revenue

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Founder and revenue consultant Nick Zeckets and I discussed his first startup and what he learned from it. Then we talked about the best ways for startups to build revenues. Instructive and inspiring.

Highlights include:

• Sal Introduces Nick Zeckets, Founder & Revenue Consultant
• What Quadwrangle Does
• "What is already out there that I can make better? I don't want to replace it, at least not on day one."
• "…first and foremost, and I heard it 1,000 times and I never really got it, but it was to fall in love with the problem and not the solution."
• "The sales process was there… the product wasn't ready."
• "Oftentimes, it's just like any good advisor, it's just asking some really concrete questions."
• "Because everything's a referral economy at this point."
• "Her trick was that she was the most methodical person you could imagine… Bottom line was that she had a sales process."
• "…the founder's out there doing the selling. The founder is the one picking up the cash. And it is almost impossible… to templatize that passion."
• "…remarkably common amongst startups is a real... In small companies in general, is a lack of belief in their own value."
• "there's a lot of this stuff that between software and freelancers and on-demand services, you can look like an absolute marketing juggernaut."
• "And otherwise, these on-demand services are incredible. It just doesn't cost that much, and so I love modeling that out for companies."
• "…I was a fairly prolific hustler in high school, and even in elementary school."
• "…if we shine a light on the bad stuff as soon as we can identify that we've got bad stuff, it's going to kill that mold."
• "Follow the process."
• "Again, it's the truth will set you free in all things."