Oliver Amdrup: The Bill That Would Force the Protein Industry to Show You What's Inside (like Puori already does)

Oliver Amdrup-Chamby is back for his third conversation on Healing The Source, and this time we're going deeper. As co-founder and CEO of Puori, Oliver has spent 15 years building the case that supplement transparency isn't a marketing strategy, it's a baseline obligation. Now, with California's SB 1033 moving through the legislature and two major category studies confirming what he's been saying for years, the rest of the industry is being forced to catch up. We get into the bill itself, what it actually requires, why the supplement industry's largest trade association is fighting it, and what you should be doing right now while compliance isn't mandatory until 2028. We also talk about what protein actually is, the difference between protein and amino acids, bioavailability, and why your protein source matters more than most people realize. Plus, Oliver shares some nuance about his own product line that most brands would never say out loud. If you've been consuming protein powder without seeing a single batch test result from that brand, this episode is for you. Resources → PUORI | Go to https://puori.com/HEALINGTHESOURCE and use the code HEALINGTHESOURCE at checkout to get 32% off your first Puori Grass-fed Whey Protein subscription order and get a free shaker worth $25. Follow the host, Claudia, on Instagram, check out Elham's Liquid Gold 100% Organic Castor Oil, and enjoy her deep-dives on Substack