One Billion Bonds Per Bottle with Andrew Edwardson, Global Brand President L’Oreal Matrix

With a 15-year track record of transforming iconic brands, Andrew has reshaped the beauty landscape. From making Kérastase the #1 luxury hair brand with game-changers like Blond Absolu and Elixir Ultime to revitalize Maybelline’s complexion category with hits like SuperStay 24H Skin Tint, Andrew’s vision has redefined industry standards.Now, at Matrix, he’s on a mission to reignite this beloved brand for the next generation. Spearheading a bold new era, Andrew is modernizing founder Arnie Miller’s legacy, making Matrix the go-to brand for consumers and stylists alike. His focus on haircare innovation is already paying off, with the Food For Soft range becoming a top 10 hydration hero and the new Instacure Build-A-Bond range repairing hair with one billion bonds per bottle. In this episode, Andrew also discusses:How international experiences enriched his life and love of storytellingBuilding a sense of joy and communityWhy everyone is talking about scalp careHow Instacure Build-a-Bond help fight damageRe-branding Matrix as a 40-year old brandTheir commitment to all humans, all hair typesWe hope you enjoy this episode and gain valuable insights into Andrew’s journey and the growth of www.matrix.com. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out Matrix at www.matrix.com and on Instagram at @matrixThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co