ONE Question to Focus Your Superpower and Serve Who Matters for Profitable Pivots with Melinda Colón

Let's be real: most of us have gone through a pivot of some sort in business or life. I mean, who didn't have to navigate a shift during Covid and the last few years?! And yet, while this is likely something every business has in common, this is something you can't always see when looking at someone else's marketing or when you hear their sales numbers. This week's guest marketing powerhouse and founder of FortisOBM, Melinda Colón, sat down with me for a conversation to normalize the pivot, what you don't want to lose sight of when you make a shift, and what really matters when it comes to growing and scaling your business. As a marketing expert in the corporate world, Melinda has brought unparalleled expertise and managed hundreds of proposals and presentations and delivered provoking and converting responses to major multi-million and billion-dollar projects worldwide.  In this episode, Melinda and I unpack ONE Question to Focus Your Superpower and Serve Who Matters for Profitable Pivots. Join the conversation to learn about who you want to think about to support the kinds of shifts that scale, the benefits of pivoting, and creating success beyond the practical/tactical side.  Episode Links: Learn more about Kim: kimargetsinger.com Learn more about the show: kimargetsinger.com/podcast Join Kim's FB Group, Business Besties & Creative Bosses: bit.ly/businessbestiesfbgroup Book a free coaching consultation: bit.ly/kimconsult Connect with Melinda Colón: Website: fortisobm.com Fortis Baseline Podcast IG: @fortisobm