Orly Zeewy, Branding for Startups

Angel Scale Biotech: Learn More Orly Zeewy is a brand wiz with a focus on startups. Her book, Ready, Launch, Brand: The Lean Marketing Guide for Startups, offers success stories and actionable exercises which help founders build their brand. Great chat, learned tons.  Sponsored by Purdue University entrepreneurship and Peter Fasse, at Fish and Richardson. Highlights: Sal Daher Introduces Orly Zeewy Branding: Why Names Matter "You ask people what they want, you give them what they want, and ... they come because you give them what they want." Ugly Baby Syndrome The Impact of Social Media Advice From an Entrepreneur Social Media Algorithms: How They Affect Branding "Get clear on your story because people invest in stories" Finding the Right Target Audience Topics: selling, platform, discovering entrepreneurship