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OtterBox Heads to China

EPISODE · Mar 21, 2017 · 25 MIN

OtterBox Heads to China

from alicast by Alibaba Group · host brought to you by the Alibaba Group

OtterBox has long been known for its incredibly tough smartphone protective cases. Listen as Alizila's Adam Najberg speaks with two of the Fort Collins company's Asia Pacific executives about how they've successfully adapted the brand to compete in China, one of the world's toughest markets for phone cases.

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OtterBox Heads to China

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