Out of Comfort, Into Culture

Majority of black-owned businesses (59%), are either founded or led by a Black woman, according to Nielsen data. For our first episode, we decided to celebrate this by speaking with the founder + CEO of PRecise Communications, Alexis Davis Smith, about: 1) why she left the comfort and security of one of the biggest PR firms in America to start her own firm. 2) The challenge of being an AA female in PR and having to teach brands to embrace the power of culture in communications. Follow the guest: www.linkedin.com/in/alexis-davis-smith-112a325 Follow the firm: www.precisecomm.net #PRecise