PODCAST · business
Culture and Convos
by Culture and Convos
Welcome to the show shifts corporate America out of her comfort zone! Culture & Convos addresses how brands should engage multicultural audiences and how culture influences everything. Each convo will feature an industry expert to explore the intersection between culture and marketing. Discussing everything from music, entertainment, media, communications, social justice and more. Presented by some of the most culturally-conscious marketing folks at PRecise Communications, the award-winning, black and female-owned marketing communications firm in Atlanta, Ga.
Episodes
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Cultures & Convos: The Ins & Outs of Influencers & Brands
Joining us this episode is digital creator and marketing specialist Breanna Powell, MSW, and lifestyle and wellness digital creator and speaker Aisha Beau Frisbey (Aisha Beau Johnson). We celebrated Women's History Month with these knowledgeable women share their insights on this month's topic:...
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Cultures & Convos: A Media Mixtape Hip Hops Influence on PR, Advertising, and Marketing
We are excited to present our latest episode: A Media Mixtape: Hip Hop's Influence on PR, Advertising, and Marketing. We're ecstatic to host two industry heads for this engaging dialogue: Domo Jones, Director of Artist Relations at Empire Amir Shaw, Executive Editor of Atlanta Daily World and...
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Cultures & Convos Post George Floyd A Look at Corporate Support of Social Justice
We were honored to have NAACP Vice Chair Karen-Boykin Towns and CEO of Blackbird Strategy Group Latresa McLawhorn Ryan as our revered guests. This conversation is an opportunity to gain valuable insights, challenge perspectives, and foster change. Let's collectively work towards a more equitable...
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E.4 - Maximizing Black Voice + Brand Power for Social Change
When it comes to engaging consumers and generating support for a brand, there’s no disputing the influence African American celebrities bring. And recently, we’ve witnessed how important it is for brands to address these issues by partnering with the national and grassroots organizations who are…
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E.3 - Protests + Politics
Considering the recent uproar across the nation following the death of George Floyd, Ahmaud Arbery, and Breona Taylor, now more than ever are Black consumers are watching what brands are speaking up against racial injustices and which are silent. Peaceful protests have turned into full…
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E.2 - Black Coins + Covid
What better time to talk about the shift in psyches and behaviors during this unprecedented global pandemic. In this episode, we’ll discuss: What impact of Covid-19 has had on Black consumers mentally? How this unexpected virus has impacted the way we shop? What brands/products have surprisingly...
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Out of Comfort, Into Culture
Majority of black-owned businesses (59%), are either founded or led by a Black woman, according to Nielsen data. For our first episode, we decided to celebrate this by speaking with the founder + CEO of PRecise Communications, Alexis Davis Smith, about: 1) why she left the comfort and security of...
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ABOUT THIS SHOW
Welcome to the show shifts corporate America out of her comfort zone! Culture & Convos addresses how brands should engage multicultural audiences and how culture influences everything. Each convo will feature an industry expert to explore the intersection between culture and marketing. Discussing everything from music, entertainment, media, communications, social justice and more. Presented by some of the most culturally-conscious marketing folks at PRecise Communications, the award-winning, black and female-owned marketing communications firm in Atlanta, Ga.
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Culture and Convos
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