Paul Hanson, president, Epcon Franchising:

In discussion with US Human Capital president Gerard Ball, Paul lets us into his 20-year experience working in the homebuilding industry and how the daily challenge of heading up a homebuilder franchise network keeps his passion for the industry burning. Previously holding leadership roles in NVR and serving as group VP at Arthur Rutenberg Homes, Paul joined Epcon Franchising in 2018. The Dublin, Ohio-based business has around 90 franchisees at the time of publishing, having almost tripled its number since Paul took the helm. In this interview, Paul talks about the benefits that homebuilders reap by being part of a franchise, such as the experience and knowledge-sharing of a larger group, problem-solving support from a wide network, national brand recognition and access to comprehensive resources and training. He also highlights Epcon’s technology adoption and push to move their plan collection and option choices online in an effort to move towards instant visualization and eventually, a ‘buy now’ ability on their website.