Perseverance, Period.

What happens when you combine Southern grit, global business leadership, a little Café Du Monde, and a whole lot of faith?You get Tom Rivers.In the very first episode recorded in our new content studio (after a few hard lessons and black screens, of course), Tom and I dive into a rich conversation about starting from scratch, chasing vision, and building a life and business with purpose. From his Cajun roots and coffee memories in New Orleans, to launching products across continents with Ford and Harmon, Tom shares what it really looks like to persevere—not just in business, but in life, marriage, and faith.We talk about the power of story, the pain of self-doubt, and the joy of finding clarity in your purpose. Tom opens up about his bold move into C12, a faith-driven business advisory franchise, and how he’s now pouring everything he’s learned into helping other Christian CEOs lead with excellence—at home and in the workplace.This episode hits on everything:🔥 Starting over with vision🙏 Leadership with Biblical values💬 Spouses giving the truth we need to hear📈 Owning your ideal client and message💥 And how one tattoo, inked during a war in Jerusalem, tells the story of Tom’s entire journeyIf you’re an entrepreneur walking by faith, building something meaningful, or wrestling with the grind—this one’s going to resonate.So pour a cup of chicory if you’ve got it and buckle up—this conversation is equal parts heart, hustle, and Holy Spirit.Become a supporter of this podcast: https://www.spreaker.com/podcast/coffee-grit--5708348/support.