Personal Branding and Self-Reflection with Jess Jensen

If you’re ready to rethink what your brand says about you and how it can fuel your next chapter, this is the conversation you need to hear.We welcome Jess Jensen, the founder of Co-pilot Communications, a Portland-based advisory helping bold executives and founders build digital brands that actually sound like them. After 20 years inside Fortune 100 companies (Microsoft, Qualcomm, Nestlé, and Adidas), Jess stepped out of corporate to help leaders stop playing small online and start showing up with clarity and confidence.Co-pilot works with curious, values-driven leaders who are tired of generic content and ghostwritten fluff. Jess believes that building a professional brand isn’t just smart—it’s your moat. Through sharp messaging, editorial strategy, and smart use of platforms like LinkedIn and podcasting,Follow her: https://www.linkedin.com/in/jessicakjensen/Subscribe to her monthly newsletter: https://newsletter.copilotcommunications.com/subscribeJess offers a 25-minute consultation that can be booked directly via her website. She also mentions a free LinkedIn profile review for Spirit of EQ listeners (October/November availability — just mention the podcast when booking).Together, we explore the intersection of emotional intelligence and personal branding, why vulnerability and storytelling build trust, and how anyone—not just corporate execs—can benefit from thinking intentionally about their “brand.” Jess also offers actionable steps for getting started, insight from her time in the tech industry, and a few musical analogies that perfectly hit the right note. For those wondering about practical steps, Jess offered a high-level outline of her five-step process for brand building:Define your primary audience—who are you really trying to reach? Clarifying their needs and challenges is crucial before anything else.Craft your narrative platform—determine two to four key “story territories” (often business-related, leadership philosophy, and personal/passion areas) that form the pillars of your brand.Architect intentional content that reinforces those narratives, staying focused despite the temptation to react or go off-brand.Master one digital platform at a time, whether audio, LinkedIn, or another channel, and only expand as you gain confidence and rhythm.Build relationships in the comments and interactions—don’t just broadcast, but truly foster a two-way conversation that builds community and trust.In each episode, Jeff and Eric will talk about what emotional intelligence, or understanding your emotions, can do for you in your daily and work life. For more information, contact Eric or Jeff at [email protected] or visit their website, Spirit of EQ.You can follow The Spirit of EQ Podcast on Apple Podcasts, Android, or on your favorite podcast player.New episodes are available on the 1st and 3rd Wednesdays every month!Please review our podcast Music from Uppbeathttps://uppbeat.io/t/roo-walker/deeperLicense code: PEYKDJHQNGSZXDUEWe hope you enjoy the podcast. Hopefully, you're tuning in on a regular basis. We'd love it if you would give us a great review on whatever platform you're listening to the podcast. It's so appreciative and helps us as we try to get more exposure for the work we do and the episodes that we publish. We're grateful to you as a listener. Secondly, our content is for educational purposes only. It's not intended by any stretch to diagnose or treat anything that may be occurring in your life or anyone else's life that you may be connected to through the podcast. And as always, we look forward to the next time that we're together. Take care.https://creativecommons.org/licenses/by-nd/4.0/Spirit of EQ Mentioned in this episode:Thanks for listening to Spirit of EQThis podcast was created to be a tool to primarily help you to discover and grow your EQ. Science and our own lived experiences confirm that the better we are at managing our emotions, the better we're going to be at making decisions. Which leads to a better life. And that's something we all want. We're glad that you've taken the time today to listen. We hope that something you hear will lead to a breakthrough. We'd really appreciate a review on your podcast platform. Please leave some comments about what you heard today, as well as follow and subscribe to the podcast. That way, you won't miss a single episode as we continue this journey.SEQ Development ReportThe SEQ Development Report is an innovative tool that combines emotional intelligence with one's spiritual life, distinct from religious contexts. The report helps individuals understand their connections with themselves, others, and their surroundings. It aims to identify areas in their lives that may need improvement and highlight their strengths, ultimately facilitating better navigation through life. To obtain the report, individuals need to contact Spirit of EQ via email at [email protected] and complete an online assessment that takes about 15 to 20 minutes. After the assessment, a debrief session is required to review the comprehensive information provided in the report. Spirit of EQ also offers further coaching to support individuals in their personal development journey.