EPISODE · Aug 29, 2007 · 9 MIN
Philip Kotler
from HSM PodCasting · host PodCasting Brasil
Philip Kotler, o maior especialista mundial em marketing, nos conta como ele enxerga as novas oportunidades de marketing nesta era “dominada” pela internet colaborativa e sites como o Second Life. E mais: o que o levou a escrever sua mais nova obra focada em marketing para a área pública.
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