EPISODE · Aug 5, 2025 · 17 MIN
Pivoting Is Awareness Season 5, Episode 31
from Confessions of an SEO® · host Carolyn Holzman
Thank you to Ahrefs for sponsoring this episode. Learn about Ahrefs Marketing Platform's Site Explorer in Webmaster Tools and get started for freehttps://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Catching up in Linkedin this week was sobering reality. None of us like it - and the way past this is likely through it. I've had to pivot many times in my life after successfully creating various businesses. Its easy for human to think any pivot is just a fancy "quit". But is it?Marketing seems to be in flux for everyone - firmly convinced that all we have to do is change the bus and then we'll be golden for the next 15 years the way we have been the last.While local is being preserved for the moment - information and affiliate marketing seem to be lost causes because of AI - Gemini, Claude, Grok etc.Maybe this is a time for the rules of race car driving - what's behind us doesn't matter.Last week's episode - https://music.amazon.com/podcasts/e4c25d3a-4ca4-449d-8a6a-7f07b42c5413/episodes/02f34390-36a5-4509-929a-7c31fcfc29a7/confessions-of-an-seo%C2%AE-naver-what-it-seems---google's-latest-crawlerLooking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Indexation Research - Crawl Or No Crawl Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolAhrefs Marketing Platform - https://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Youtube Channel -Confessions of An SEO®https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO® wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO®An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA
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Pivoting Is Awareness Season 5, Episode 31
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