Product Development Now
Gillian and Anne address just why marketing managers struggle to create demand for products, as recently reported. They take a look at those products and the process for creating successful ones. Because without that success, how does all the rest...
An episode of the CEO Coach podcast, hosted by WMR.FM, titled "Product Development Now" was published on December 9, 2019 and runs 29 minutes.
December 9, 2019 ·29m · CEO Coach
Summary
Gillian and Anne address just why marketing managers struggle to create demand for products, as recently reported. They take a look at those products and the process for creating successful ones. Because without that success, how does all the rest come to pass – the stable economies with good jobs? Spoiler alert, product development today succeeds today not by ‘creating demand’, but rather, by listening to customers and hearing what problems they are trying to solve. And then ask why your customers should care about your product, as Steve Jobs famously did. How will it change their lives? And most important, is that change something they care about? As Eric Reis, the Lean Startup guy, said the question isn’t “Can this product be built?’ but, “Should this problem be solved with a product we can build?” and then “Can we build a sustainable business around it?” Gillian and Anne break down the steps to getting the answers right. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Episode Description
Gillian and Anne address just why marketing managers struggle to create demand for products, as recently reported. They take a look at those products and the process for creating successful ones. Because without that success, how does all the rest come to pass – the stable economies with good jobs? Spoiler alert, product development today succeeds today not by ‘creating demand’, but rather, by listening to customers and hearing what problems they are trying to solve. And then ask why your customers should care about your product, as Steve Jobs famously did. How will it change their lives? And most important, is that change something they care about? As Eric Reis, the Lean Startup guy, said the question isn’t “Can this product be built?’ but, “Should this problem be solved with a product we can build?” and then “Can we build a sustainable business around it?” Gillian and Anne break down the steps to getting the answers right.
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