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Prof. Dr. Alexander Preuß

EPISODE · Sep 24, 2020 · 31 MIN

Prof. Dr. Alexander Preuß

from OOH Podcast · host Fachverband Aussenwerbung e.V.

Prof. Dr. Alexander Preuß ist ausgewiesener Experte für datengetriebenes Marketing und Managing Partner für den Bereich „Marketing Science“ bei annalect. Die neue Ausgabe des FAW-Podcast beschäftig sich mit den inhaltlichen Ansatzpunkten des datengesteuerten Marketings und gibt erste Einblicke in die ROI-Metastudie des FAW. Die gesamten Insights und Studienergebnisse werden am 02.10.2020 auf dem Horizont-Werbewirkungsgipfel offiziell vorgestellt.

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Prof. Dr. Alexander Preuß

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