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Qu'est-ce qu'un persona ?

EPISODE · May 16, 2023 · 7 MIN

Qu'est-ce qu'un persona ?

from ECAST by Etowline · host etowline

Les personas sont des représentations fictives de vos clients types, permettant de mieux comprendre leurs besoins et comportements d'achat. Ils sont importants en e-commerce pour adapter les contenus, les offres et les échanges clients. Pour les créer, il faut analyser des données qualitatives et quantitatives, modéliser le persona dans une fiche et mettre à jour régulièrement. Des questions sur votre e-commerce ? Contactez nos experts : www.etowline.fr  Retrouvez également nos trucs et astuces sur notre page Linkedin : www.linkedin.com/company/etowline   Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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Qu'est-ce qu'un persona ?

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