Reimagining Burger Boat: Tradition Meets Bold Growth: Season 5 Episode 3

Season 5, Episode 3 was recorded live at the 2025 Fort Lauderdale International Boat Show. Host Kristina Hebert engages with industry leaders, including Nick Siler, the new President and CEO of Burger Boat Company; Richard Thompson, the Chief Sales and Marketing Director; and Gabe Boughner, Engineering Manager at Wards Marine Electric. This episode explores the strategic initiatives of a 162-year-old American shipyard, focusing on sustainable growth and innovation. Key topics include buyer psychology, the transition of military expertise to the yacht sector, talent pipeline development, and a commitment to revitalizing American shipbuilding.• Legacy and renewal across 162 years of craft• Research-led marketing and buyer psychology• Yacht, commercial, and military cross-pollination• Power systems, batteries, hydraulics, waste reduction• Resurgence of American shipbuilding and sourcing• Associations, advocacy, and policy touchpoints• Team culture, hockey mindset, and leadership• Apprenticeships, talent pipelines, and upskilling• Scaling carefully without losing pedigreeWards Marine Electrichttps://www.wardsmarine.com/Wards Way YouTube Channelhttps://www.youtube.com/@WardsWay75