Reinventing Jewelry Care with Shinery Founder and CEO Brea Fullerton

After spending years looking for a clean, convenient, and effective product to keep her jewelry clean, Brea Fullerton decided to listen to her intuition when it told her to create a product unrelated to her career and completely unheard of in its category. Brea’s persistence is admirable as she created her self-funded company Shinery, a simplified jewelry care line using only ingredients that are safe for you and your jewelry.Today, Brea reveals how she was able to create a non-existent category without a roadmap. She also opens up about self-funding the entrepreneurial process and some unexpected expenses to keep in mind.Additionally, Brea shares:How she focused on educating herself to ensure her brand avoided harmful ingredientsHer experience with the packaging and branding processThe brand’s initial launch strategy and her successful pivot to tradeshowsYou’ll also hear what Brea might have done differently in hindsight and her plans for Shinery over the next year.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co