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S.13. Ep.2 -Why Netflix Got Burned From Their Latest Price Hike

EPISODE · Sep 28, 2022 · 16 MIN

S.13. Ep.2 -Why Netflix Got Burned From Their Latest Price Hike

from The Accidental Marketer Podcast · host Impact Planning Group

Though many companies have successfully taken inflationary price increases this year, Netflix was not one of them. Earlier this year, Netflix’ seemingly benign campaign to increase fees by a few dollars cost them over 600,000 subscribers and $50+ billion in market cap! What happened? The team discusses what they believe to be the strategic mistakes that Netflix made, and how things could have been different.

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S.13. Ep.2 -Why Netflix Got Burned From Their Latest Price Hike

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