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S.9, Ep. 7 - Why Building Unique Value Props Is More Scientific Than You Think

EPISODE · Oct 1, 2021 · 19 MIN

S.9, Ep. 7 - Why Building Unique Value Props Is More Scientific Than You Think

from The Accidental Marketer Podcast · host Impact Planning Group

In our season finale of art vs. science in marketing, the team tackles what may be the most important topic in business: differentiation. Long thought to be a process that is irrational and immeasurable, Mary, Sean and Tom make the case for the scientific calibration of any product or service's level of unique value. They show how a tools-based approach to maximizing and measuring differentiation makes marketing more manageable and accessible to anyone in an organization.

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S.9, Ep. 7 - Why Building Unique Value Props Is More Scientific Than You Think

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