S02 E01 Greg Hartrell from Google on how to build for long-term success on mobile

Welcome to season two of the PocketGamer.biz podcast, your porthole into the ever-growing world of mobile games. Things move pretty quickly in mobile. From the explosive growth of hypercasual to the deep monetisation of more traditional role-playing games, the sheer scale of the market means there's something out there for everyone, whether they're using a $20 Android or a $1,000 iPhone.  And today we're back with a new podcast season! This time around we'll be bringing you even more insight and updates from the people and organisations across the whole mobile ecosystem. From the pioneers and founders to the creators and makers, we'll be talking to the folk who are redefining fun, games and everything beyond. This is the place where you can listen to - and learn from - people who are engaged in making the mobile scene so incredibly exciting. In this episode, we start at the very top. We speak to Greg Hartrell, the product director of Android and Google Play. As the person responsible for making games available to over three billion gamers around the world, Greg has a lot to say about the state of the mobile market. From what drives players, through to the opportunities for ever more cross-platform gaming, it's incredible insight from the company which is opening up gaming to the next billion gamers in the world.  Plus, the PocketGamer.biz editorial team discuss the state of mobile gaming in 2022 and ask if we're anywhere near 'peak gaming'. We're glad to be back. We look forward to exploring more fascinating and fun areas of mobile gaming and hope you can join us for the journey.  Listen in.